Ways in Which Build-A-Bear Workshop Utilises Digital to Extend Customer Engagement Beyond In-Store Experiences

Brian Sawyer, Senior Managing Director - Digital, Build-A-Bear Workshop spoke to the CX Network about the need for retail brands to deliver constant and elevated in-store experiences as the key differentiator due to the growth in e-commerce, the impact of the rapid growth of mobile on the industry, and how brands can utilize digital to extend the customer engagement beyond physical environments. A must read!

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